Marketing Luxury Residential Real Estate

cropped-lido-waterfront-home_thumb.jpgThere alot of ways to market luxury residential real estate besides just the MLS (multiple Listing Service).  For example, Homes & Land provides both a magazine (publishing more than 27 million magazines annually) and another online presence with a luxury syndication for listings on The Wall Street Journal, Robb Report, The New York Times, International New York Times and the duPont REGISTRY.   According to this publication, a luxury listing is priced at $450K or more and can quality for their luxury online partners based on the following listing price points:

  • $450K and above – Wall Street Journal (2.277 million copies (including nearly 1,270,000 digital subscriptions) as of June 2017), duPont Registry Homes (features a wide variety of homes like penthouses to island living all over the United States and foreign countries) and the Washington Post (over one million digital subscribers in 2017)
  • $500K and above – Unique Homes ( a resource used to find a luxurious home)
  • $600K and above – New York Times and the International New York Times (over 3 million subscribers)
  • $750K and above – Robb Report (is a global luxury source, which covers the finest and most luxurious items (i.e. art, automobiles, yachting, etc.).  Its known as the ultimate guide for luxury and wealth.)
  • $1M and above – Mansion Global (is a multilingual platform that is localized to address the interests of an international audience.)

Front Elevation 2ListHub – markets to over 154 publishers on more than 750 websites like LandWatch, Homes.com, wikirealty, Homes & Land, properties online, etc  As of April 2017, there were over one billion clicks.  This service also features a service known as ListHub Global, which markets internationally to 55 countries on trusted sites (International home sales in the U.S. are at an all-time high, reaching $153 billion last year).

Social Media – This also an important way to market luxury residential real estate.  This gives you a more personal touch and with the right SEO it could capture the next buyer.

These are just a few of the other ways of finding a buyer for your luxury listing.

In the Real Estate Market?

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Signature Realty Associates at 2234 Lithia Center Lane, Valrico, Florida).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Orlando or as far south as Sarasota.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

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Its Time to Sell and Buy your Dream Home with Your Stock Market Returns.

Historical S&P 500 Return

money-7According to Scott Snider with www.mellenmoney.com,  approximately 10% is the average return for the S&P 500 since its inception back in 1928.  Adjusted for inflation the “real return” is more like 7%.  Also worth noting that nearly half of the gains from the S&P 500 resulted from dividends.

2017 S&P 500 Return

The 2017 S&P 500 Return: Buy, Hold and Reinvest

The above quoted numbers are accurate if you bought the index at the opening price on January 3rd, 2017 and sold at the closing price on December 29, 2017. If you’d prefer the numbers buying at the December 30, 2016 closing price the return would be +19.42% and +21.83%, respectively.

Here are the index price returns:

Price Return From
Open Close Gain
Jan 3, 2017 Start 2251.57 2673.61 18.74%
Dec 30, 2016 End 2238.83 2673.61 19.42%

Following are the dividend reinvested returns:

Dividend Reinvested Return From
Open Close Gain
Jan 3, 2017 Start 4303.12 5212.76 21.14%
Dec 30, 2016 End 4278.66 5212.76 21.83%

Whichever set of return time-spans you prefer, the message is the same “If you invest in funds or stocks that pay a dividend you’ll have to choose what to do with the payouts. Simply quoting price returns without regard to real returns in cash form doesn’t reveal the true impact of an investment.”  Either way, 2017 was a very good year for stocks with gains doubling histroical returns.

Source on the 2017 S&P 500 Return Calculations

These numbers come from S&P Dow Jones Indices, the owner of the S&P 500 Index. They have both the classic S&P 500 price index as well as the dividend reinvested numbers from 1987 forward.

2018 S&P 500 Return Projections

According to UBS, the S&P 500 could surge 18 percent this year, which raised its 2018 target to 3,150, the highest on Wall Street, only three trading days into the year.  The Dow Jones industrial average already crossed 25,000

The S&P 500’s gain on the year will be 17.8 percent according to the new UBS target and based on the benchmark’s closing value of 2017. Taking into account the rally to start 2018, the index will rise 15.5 percent from here, according to the UBS target. The firm’s previous 2018 forecast for the S&P 500 was 2,900.

“We assume solid growth,” said Keith Parker, the chief U.S. equity strategist at UBS, in an appearance on CNBC’s “Halftime Report.” “We do expect a large pickup in buybacks and M&A.”

What’s Next?

What are you goingto do with all that money?  If you want to find your dream home in the Tampa Bay area (Florida), you should contact Alan!!!  I can help you find it.  I love helping people find that dream home.  Additionally , yKW1784102f20KW.jpgou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida 33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

 

Just Sold in South Tampa for $255,000 as a tear down!!!

FrontI just sold this charming 2BR/1BA South Tampa home, including GUEST HOUSE has it all! (Note: Main House Approx. 999 Sq. Ft) Features gorgeous hardwood & ceramic tile floors, granite counter tops,remodeled kitchen & bath, built-in cherry wood armoire, and much, much more. Nestled in beautiful lush gardens and brick pathways is the private, remodeled, 1BR/1BA Guest House, which is leased on a month-to-month basis. This property is located in an area that has seen alot of redevelopment.  Primarily due to its school district.

Below is a map of Plant High School Boundaries.  For the 2016-2017 school year, the property was located just north of the southern boundary within Plant High School:

Plant High School Map

Although the above schools are the currently assigned to the Plant High School (one of the best high schools in Tampa), I would suggest that any potential buyer check the Hillsborough County website to verify the schools and more information (school grades, school calendar, etc.). If you are relocating to Hillsborough County, you can find your school at click here as well as the school calendar at click here.

IMG_0200

It was purchased for $255,000 as an immediate tear down.  Even though this home was in average to good condition, a developer was willing to provide the best offer that later closed.  He is intending to build a home just sligh of $1,000,000 on the lot.IMG_0177

KW1784102f20KW_thumb.jpgIn the Real Estate Market?

You should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not?  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida  33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

Valrico Florida Residental Sales By the Numbers

I get alot of questions about when to buy or is the market too high?  Well I wanted to show you some of the numbers in one of my favorite bedroom communities in eastern Hillsborough County (Florida), which is Valrico (zip codes 33594, 33595, and 33596). Valrico is just east of the better known Brandon community and features some of the best schools in area.

Valrico

Income Statistics

We have reviewed income statistics from the U.S. Census Bureau, Census 2010 Summary File 1 and Esri forecasts for 2017.  Based on these figures in the exhibit below, the Valrico market is very affluent market compared to both Hillsborough County as well as the state of Florida.

2017 Income Comparison

Home Price Trends

Did you know that historically in most communities in Hillsborough County that the price range under $100,000 is the most popular according to MLS Statistics?  The second price range is between $150,000 and $300,000.  As the sales price increases, the number of sales decrease.

Valrico Sales by Number of Sales

As you can see by the below exhibit, Valrico’s historical price trend has remain steady over the past several years.  As of July 2017, the median sales price in Valrico was $232,500.  Based on this MLS Data, there is no reason to suggest a housing bubble or market peak in the near future.

Valrico Historical Sales Price Trend

Rental Rate Comparison

The Valrico residential rental market is also as strong as the residential sales market. According to the U.S. Census Bureau and 2010-2014 American Community Survey, Valrico’s median contract rent is above both Hillsborough County asa well as the state of Florida.

Median Rent

How Much House Can You Afford Instead of Renting?

There are several financing options for home buyers (i.e. conventional, FHA, VA, etc.) and there is a difference changing the term (length of the loan).  Accoding to Rateplug, here is a rough estimate of what a $200,000 house payment would be:

Sample Lender

*FHA loans allow for a 3.5% Down Payment. ARM (Adjustable Rate Mortgages) loan payment & interest rates will change during term.

Real estate taxes assume the property has a homestead.

Ins./HOA Dues = Home Owners Insurance/Dues (can vary)

APR = Annual Percentage Rate. ARM Rates may increase after consummation.

PMI = Private Mortgage Insurance

Conclusion

There is no evidence of a market bubble in the near term as we are growing at a sustainable rate.  So the time to buy is now.  Especially considering the cost of renting versus buying.  We did not even address the benefits of writing off interest and real estate taxes on your income taxes!!!  Stop throwing money out the window and let me sell you a home today.

KW1784102f20KW_thumb.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not?  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida  33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

Great Deals on Lennar Spec Homes in South Hillsborough County, Florida

Stonegate at Ayersworth offers a variety of single family homes located in the Wimauma area just south of Tampa. The community offers numerous amenities including a basketball court, a playground, a swimming pool, picnic pavilion, and a community center. Future residents can choose from a variety of floor plan options with prices starting from the $200s with 3 to 6 bedrooms.   There are currently two spec homes (Providence Model) reduce by $6,200 and $8,200 from the base price of $227,490.  A “spec” home is a home that is not built with a specific home buyer in mind.  Most builders do not build a home until they have a home owner’s deposit.  But Lennar is not one of these builders.  Since Lennar is one of the largest home builders in Tampa Bay, they need to keep their contractors busy.  This could mean some real savings to home purchasers of spec homes.  The following is the front elevation of the Providence Model (a two story, 2,584 square foot, Four-Bedroom/Flex/Loft/Two-Bath home):

Providence Front Elevation

Providence Model

Little Harbor are two-story homes with a Cape Cod atmosphere in Tampa Bay and one of Lennar’s newest waterfront communities.  These homes will have direct access to Tampa Bay with the convenience of being able to accommodate own docks and boat lifts. Pricing from $514,990s – $669,990s.  There are currently several spec homes with steep discounts between $5,000 and $37,000 off base prices, including Amelia, Jupiter, and Sanibel Models.

Jupiter

Jupiter Model

Sanibel

Sanibel Model

This is just a sample of the spec homes available.  For information on more new homes in the Tampa Bay market, please contact me and let’s go shopping.

Front Elevations provided by Lennar Homes

KW1784102f20KW_thumb.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not?  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida  33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

La Collina Spec Home in Brandon Florida

cropped-image1.pngLa Collina is located at the northeastern quadrant of Lithia Pinecrest and Lumsden Roads in Brandon, Florida.  This location is located in one of the best areas of Brandon including, but not limited to a wide variety of shopping, parks, and restaurants.  Amenities include a clubhouse, playground, a pavilion with a resort style swimming pool, cabanas, trails, and a dog park.  There is an annual CDD fee of $1,303.09 and HOA fees of $306 per month with a $500 capital contribution.  The community features a variety of single family homes with six floor plans:

  • Pricing from $282,990s to $306,990s
  • Square footage from 2,074 to 2,775
  • Bedrooms from 3 to 4
  • Bathrooms from 2 to 2

This area is known is for some of the better schools in Hillsborough County.  Currently, the schools include the following:

  • Brooker Elementary School
  • Burns Middle School
  • Bloomingdale High School

Although the above schools are the currently assigned to the subject development, I would suggest that a potential buyer check the Hillsborough County website to verify the schools and more information (school grades, school calendar, etc.). If you are relocating to Hillsborough County, you can find your school at click here as well as the school calendar at click here.

Shopping for a large production or custom home builder can be a daunting task.  Start by defining what architectural styles appeal to you and then seek out the builders in your area who offer those styles.  Due diligence is essential.  Unlike most builders, Lennar offer a home that has everything included.  What does that mean for the buyer?  In the case of upgrades, it is simply a matter of over pricing them above what you could get done from an individual subcontractor.  I’m not saying that Lennar does not offer upgrades, but most of the “typical” upgrades in the modern home as “granite” countertops are included.  Whereas, a lot of builder charge higher prices at their “design centers”.  This is just something to think about when deciding on purchasing a home.

 The builder representative and your real estate agent

A builder representative’s ultimate goal is to sell you a home.  His or her role is to provide a wide range of information to help you in your decision-making, from building restrictions, roads and easements to inspections, warranties, rebates and upgrades.  A real estate agent knowledgeable in new home construction will be able to help you wade through all the data and point out the downsides and upsides of each line item.  Your agent also can look out for your interests in reviewing the builder’s contract, which often contains more legal jargon than consumer friendly language.

There is one spec home available (the Georgia) within the La Collina.  This 2,074 square foot, 3 bedroom home features a designer kitchen with an abundance of counter and cabinet space.  It looks out to the open space of the family and dining room for a great open feel.  The bedrooms are on the second floor and large, with the master suite over 20 feet wide with a huge closet and luxury master bath with garden tub. The laundry room is on the second floor for your convenience.

Georgia Elevation

Georgia 1st Flr

Georgia 2nd

Front Elevations and Floor Plans provided by Lennar Homes

KW1784102f20KW_thumb.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not?  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida  33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

Waterset Townhomes in Apollo Beach, Florida

Waterset TownhomesWaterset Townhomes are very affordable townhomes with reasonable maintenance fees  in eastern Hillsborough County, Apollo Beach, Florida.  This location is between the Interstate Corridor and Tampa Bay.  It is also conveniently located to restaurants and shopping as well as Tampa’s business district and Gulf Coast beaches.  Some of the property highlights include:

  • Pricing from $194,490s – $233,990s
  • Square footage from 1,756 to 2,185
  • Bedrooms from 3 to 4
  • Bathrooms from 2 to 3
  • Amenities include  a resort-style pool, splash park, playground, picnic area, cafe, outdoor fitness station, and a fitness center.
  • CDDs are only $80.46 per month with low HOAs at only $6.08 per month.
  • The Townhome maintenance fee is only $179.00 per month.

Per Lennar, the Schools for this subdivision include:

  • Inez Doby Elementary School
  • Eisenhower Middle School
  • East Bay High School

Although the above schools are the currently assigned to the subject development, I would suggest that any potential buyer check the Hillsborough County website to verify the schools and more information (school grades, school calendar, etc.). If you are relocating to Hillsborough County, you can find your school at click here as well as the school calendar at click here.

Unlike most builders, Lennar offer a home that has everything included.  What does that mean for the buyer?  In the case of upgrades, it is simply a matter of over pricing them above what you could get done from an individual subcontractor.  I’m not saying that Lennar does not offer upgrades, but most of the “typical”upgrades in the modern home as “granite” countertops are included.  Whereas, a lot of builder charge higher prices at their “design centers”.  This is just something to think about when deciding on purchasing a home.

There are several “spec” homes available.  Home builders in the Tampa Bay Residential Market have completed homes available with some real savings like discounts off the original sales price and generous closing costs available to potential home buyers in communities like Riverview and Dover, Florida.  Sales prices onSpec” (speculation) are often the best places to get the best deals.  These homes are built by builders without an intended purchaser in mind (Hence the builder is speculating that they will find a builder to buy the home).  There are two spec townhomes available (Ironwood and Princewood models).  The following is the Ironwood Model:

Ironwood

Ironwood 1st Flr

Ironwood 2nd Flr

The following is the Princewood Model:

Princewood

Princewood 1st Flr

Princewood 2nd Flr

Front Elevations and Floor Plans provided by Lennar Homes

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not?  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida  33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link