Marketing is a contest for people’s attention.
– Seth Godin
Without promotion, something terrible happens….. nothing!
– P. T. Barnum
new music Drink in My Cup by Esman Beats, Metz France
In the 1970s, Robert Craig Knievel, epitomized and embodied what it meant to be a daredevil. Evel Knievel was his stage name, but that would be like describing Beyonce as simply a singer. Evel Knievel became an iconic term, a thrilling mix of danger and stardom. It was a franchise as recognizable as Barbie, a $125 million dollar industry, equating to nearly a half-billion today. For young boys, being labeled an Evel Knievel became a badge of honor and a nightmare for their parents. Mr. Knievel’s career spanned an incredible 15 years, remarkable for his death-defying feats, yet exhaustive, watching a man continuously stare down his own death. Nearly every time Evel Knievel went to work, there was a…
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