Marketing Real Estate Today



Keller Williams Realty

Keller Williams Realty (Photo credit: Wikipedia)


Marketing strategy is defined by Prophet’s David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing real estate has changed over the past ten years. Traditional sources for finding buyers have become less reliant on open houses, signs and real estate agent. The internet is becoming the main source for finding buyers. Thus, it is important to market to a wide of potential buyers including a good internet marketing plan. I have over 350 websites that advertise my listings. The following is information collected by the National Association of REALTORS:




My Marketing Plan


During the first week of my marketing plan includes computer Input of your property into the MLS (Multiple Listing Service), placing a sign in your yard, take pictures of your property for graphics and “Virtual Tour” website if we chose to use this format, add listing and pictures to “Virtual Tour” website, activate listing in Keller Williams own MLS.


During the second week of my marketing plan includes sending information to agents in the area, mailing “Just Listed” cards to the neighborhood, activate listing information on all websites, and chosen for internet advertising.


My on-going marketing plan includes contacting those agents that are selling in a similar neighborhood and price range, providing weekly updates with market feedback and discussion of any necessary adjustments, consistently re-evaluate activity and call with feedback, and continuously network with other agents in the area.



[1] Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1-902433-99-8. p.3


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