Marketing Luxury Residential Real Estate

cropped-lido-waterfront-home_thumb.jpgThere alot of ways to market luxury residential real estate besides just the MLS (multiple Listing Service).  For example, Homes & Land provides both a magazine (publishing more than 27 million magazines annually) and another online presence with a luxury syndication for listings on The Wall Street Journal, Robb Report, The New York Times, International New York Times and the duPont REGISTRY.   According to this publication, a luxury listing is priced at $450K or more and can quality for their luxury online partners based on the following listing price points:

  • $450K and above – Wall Street Journal (2.277 million copies (including nearly 1,270,000 digital subscriptions) as of June 2017), duPont Registry Homes (features a wide variety of homes like penthouses to island living all over the United States and foreign countries) and the Washington Post (over one million digital subscribers in 2017)
  • $500K and above – Unique Homes ( a resource used to find a luxurious home)
  • $600K and above – New York Times and the International New York Times (over 3 million subscribers)
  • $750K and above – Robb Report (is a global luxury source, which covers the finest and most luxurious items (i.e. art, automobiles, yachting, etc.).  Its known as the ultimate guide for luxury and wealth.)
  • $1M and above – Mansion Global (is a multilingual platform that is localized to address the interests of an international audience.)

ListHub – markets to over 154 publishers on more than 750 websites like LandWatch, Homes.com, wikirealty, Homes & Land, properties online, etc  As of April 2017, there were over one billion clicks.  This service also features a service known as ListHub Global, which markets internationally to 55 countries on trusted sites (International home sales in the U.S. are at an all-time high, reaching $153 billion last year).

Social Media – This also an important way to market luxury residential real estate.  This gives you a more personal touch and with the right SEO it could capture the next buyer.

These are just a few of the other ways of finding a buyer for your luxury listing.

In the Real Estate Market?

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Signature Realty Associates at 2234 Lithia Center Lane, Valrico, Florida).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Orlando or as far south as Sarasota.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

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Mansion In Northern Orlando with Price Just Reduced

Front ElevationWith a recent price reduction, this is one of the largest lake front homes in the Orlando MSA and was featured in a magazine. It is priced competitively based on the price per square foot and should sell fast.  It is convently located to major thoroughfares (like Interstate 4), shopping, and employment centers.  I can handle both the buyer and seller in this transaction.  If you are relocating to Orlando and need a home with 8 bedrooms, this could be your new home.  It can be viewed on REALTOR.com at Listing.

FireplaceBuilt in 2004 by a builder for his family’s personal residence, this home is spacious, gracious, and a solid fortress. This 8,000 SF, 8 bedroom/7 bathroom home is built with superior concrete tilt-wall construction materials, wired with Smart House technology, and finished with gorgeous design and detail. Amenities include a breath-taking foyer with 24 ft vaulted, cantilevered ceiling and dual, matching, custom winding staircases; a gourmet kitchen with top-of-the-line appliances, high ceilings, 3 dishwashers, and generous granite workspaces; a beautifully carved, marble fireplace, a spacious Master w/ cantilevered ceiling and venetian plaster corridor leading to the master bath. Home also has a 2nd master downstairs, 2-story nanny suite/office/library, and a 1st floor theatre room which includes a wet-bar, and is constructed to be a hurricane safe-room. Technical amenities include whole house Smart House wiring, cat-5 E, Infrared, Coax, LAN System, audio-visual, whole house camera security ready, Automated & Remote HAI Security System, automated HVAC and automated Lighting Controls, 4-zoned TRANE HVAC system, GENERAC QT generator support system, Recirculation 3-tank Gas Hot Water System. Outdoor amenities include 600 SF covered lanai w/ outdoor kitchen, large pool with areas for kiddy pool and heated spa. Boat house and dock ready to for your summer boating enjoyment on a spring-fed and sand-bottomed Lake Seminary. Bricked circular drive w/ formal garden leads to large 3-car garage behind security gates.

In the Real Estate Market?

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Signature Realty Associates at 2234 Lithia Center Lane, Valrico, Florida).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Orlando or as far south as Sarasota.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

Foreign Home Ownership In Orange County (Orlando), Florida

Did you know that foreign buyers spent $19.4 billion in Florida during a 12-month period that ended in late 2016, according to a National Association of Realtors report in December specifically for Florida. That was down 18 percent from the previous year.

Foreign Ownership in Orange County

The state drew 22 percent of the country’s international buyers purchasing property and 26 percent of the country’s sell-offs by foreign owners for the 12 months ending in March 2017according to the National Association of Realtors.

According to the 2017 Profile of International Residential Real Estate Activity in Florida presents information regarding residential transactions with international clients of Florida REALTORS® during the 12-month period of August 2016–July 2017, the following are the hgihlights of the Foreign Buyer reseidential market:

  • Foreign buyer purchases of Florida residential properties increased to $24.2 billion ($19.4 billion in 2016). This accounted for 21 percent of Florida’s residential dollar volume of sales (19 percent in 2016). Nationally, foreign buyers comprised 10 percent of the dollar volume of existing home sales.
  • Foreign buyers purchased 61,300 residential properties (47,000 in 2016), which made up 15 percent of Florida’s residential market (12 percent in 2016). Nationally, foreign buyer residential purchases accounted for five percent of existing-home sales.
  • The median purchase price among foreign buyers increased to $259,400 ($252,500 in 2016), in line with the overall increase in the median price of Florida’s existing home sales of $220,100 ($211,500 in 2016). The median price among foreign buyers was 18 percent higher than the median price of Florida’s existing home sales.
  • Latin American and Caribbean buyers accounted for the largest fraction of Florida foreign buyers at 34 percent, although they comprised a smaller share compared to the previous year’s share (39 percent). On the other hand, the share of buyers from Canada increased to 22 percent (19 percent in 2016). The share of buyers from Europe was unchanged, at 23 percent, as well as the share of buyers from Asia, at 10 percent, and the share of buyers from Africa, at one percent.
  • While foreign buyers purchased property across the state, most foreign buyers were concentrated in five metropolitan areas:
  1.  Miami-Fort Lauderdale-West Palm Beach MSA (53 percent)
  2. Orlando-Kissimmee-Sanford MSA (11 percent)
  3. Tampa-St. Petersburg-Clearwater MSA (nine percent)
  4. Cape Coral-Fort Myers (six percent)
  5. North Point-Sarasota-Bradenton (five percent).
  • Most foreign buyers—72 percent—made an all-cash purchase (72 percent in 2016).
  • A smaller fraction of foreign buyers—68 percent—purchased residential property for vacation, residential rental, or for both uses (72 percent in 2016). Nationally, 39 percent of all foreign buyers purchased for these purposes.
  • A smaller fraction of foreign buyers— 49 percent—bought a townhouse or condominium (52 percent in 2016). Nationally, only 29 percent of foreign buyers purchased these types of properties.
  • Fewer foreign buyers purchased in a central city/urban area, with the share at 35 percent (40 percent in 2016). Meanwhile, 15 percent purchased in a resort area (14 percent in 2016).
  • Most foreign buyers—93 percent—visited Florida at least once before purchasing a property (92 percent in 2016).

Although most foreign buyers buy homes in the Miami-Fort Lauderdale-West Palm Beach MSA,  Orlando- Kissimmee-Sanford MSA buyers were mainly Latin American and Caribbean (37 percent), European (22 percent), and Asian (15 percent).  THe following exhibit summaries the origins of the foreign buyers:

Origin of foreign Buyers

In the Real Estate Market?

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Signature Realty Associates at 2234 Lithia Center Lane, Valrico, Florida).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Orlando or as far south as Sarasota.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

5 Things You MUST Do Before Renting Your Property to a Tenant

Your In House Counsel

As a counterpart to my previous post, HERE , below is a list of the five most important things a property owner MUST do before renting their property to anyone.  And by anyone, I mean strangers, just as much as I mean family and friends.  It is crucial that you take steps before renting your property to protect yourself in the event there is an issue or a dispute down the road with your tenant.  Here are my five things you MUST do prior to renting your property to a tenant (in no particular order):

Research your tenant

This means run a credit check, a background check, and search the court records to see if your potential tenant has any previous evictions or disputes with prior landlords.  This simple step will save you major headaches in the long run.  Many tenants these days know how to “play the system.”  Meaning…

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8,000+SF Mansion In Northern Orlando

Front Elevation 2This is my newest listing, at over 8,000 SF, this is one of the largest lake front homes in the Orlando MSA and was featured in a magazine. It is priced competitively based on the price per square foot and should sell fast.  It is convently located to major thoroughfares (like Interstate 4), shopping, and employment centers.  I can handle both the buyer and seller in this transaction.  If you are relocating to Orlando and need a home with 8 bedrooms, this could be your new home.  It can be viewed on REALTOR.com at Listing.

Built in 2004 by a builder for his family’s personal residence, this home is spacious, gracious, and a solid fortress. This 8,000 SF, 8 bedroom/7 bathroom home is built with superior concrete tilt-wall construction materials, wired with Smart House technology, and finished with gorgeous design and detail. Amenities include a breath-taking Fireplacefoyer with 24 ft vaulted, cantilevered ceiling and dual, matching, custom winding staircases; a gourmet kitchen with top-of-the-line appliances, high ceilings, 3 dishwashers, and generous granite workspaces; a beautifully carved, marble fireplace, a spacious Master w/ cantilevered ceiling and venetian plaster corridor leading to the master bath. Home also has a 2nd master downstairs, 2-story nanny suite/office/library, and a 1st floor theatre room which includes a wet-bar, and is constructed to be a hurricane safe-room. Technical amenities include whole house Smart House wiring, cat-5 E, Infrared, Coax, LAN System, audio-visual, whole house camera security ready, Automated & Remote HAI Security System, automated HVAC and automated Lighting Controls, 4-zoned TRANE HVAC system, GENERAC QT generator support system, Recirculation 3-tank Gas Hot Water System. Outdoor amenities include 600 SF covered lanai w/ outdoor kitchen, large pool with areas for kiddy pool and heated spa. Boat house and dock ready to for your summer boating enjoyment on a spring-fed and sand-bottomed Lake Seminary. Bricked circular drive w/ formal garden leads to large 3-car garage behind security gates.

Great Room 2Great Room

In the Real Estate Market?

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida 33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link

What’s the Cost of FHA Financing A Home?

loan_application_clip_art_24699FHA Loans are used to help more people buy homes.  More specifically, they are easier to qualify for.  They are available to borrowers with credit scores as low as 580 and only require a minimum 3.5% down payment (can be higher for lower credit scores) for buyers that are short on cash. FHA requires that the property be in good condition and are generally defined as follows:

  • Health and safety issues
  • Protecting the security of the property, and
  • Structural soundness of the property.

Although FHA-insured mortgages come at a higher cost than a conventional mortgage, this expense could be worthwhile for those who want to own a home and can’t qualify for a conventional mortgage.  FHA loans are insured by paying FHA mortgage insurance.  Unlike conventional loans that allow the seller to contribute 3% of the purchase price towards the buyers closing costs (should cover most, if not all, of the buyer’s closing costs), FHA buyers can ask up to 6% in closing costs.  The main reason for the higher closing cost is the FHA Mortgage Insurance, which is an upfront premium of 1.75% of the loan amount (Could be paid with seller paid closing costs).  In addition, the borrower is going to pay an annual premium (typically ranges between 0.45% and 1.05% of the loan depending on the loan amount).

FHA Loan Example

Here is a real world example of $234,000 home purchase that I recently sold with a FHA Loan:

Loan Payment
Here are the following costs associated with the FHA loan:
  • The upfront premium of 1.75% of the loan amount (in this case, the amount is $229,761) is $3,951.68.
  • The monthly FHA-insurance premium is $158.83 per month, or $1,905.96 annually (or 0.83% of the loan amount).

In this case, the closing costs were $12,367.45 or about 5.29% of the purchase price. Although the seller provided a seller  credit for a portion of the closing costs, the purchaser still had to come out-of-pocket for closing costs (i.e. escrows for both homeowner’s insurance and property taxes, HOA assessments, etc.).   It should be noted that the borrower applied the 3.5% minimum down payment (or $8,190) and prepaid the for the appraisal.

In the Real Estate Market?

KW1784102f20KW.jpgYou should consider using a realtor.  I could save you money especially with new home builders and it does not cost you anything.  So why not? Let me save you money!!!  If you are interested in buying real estate (new home, existing home, or commercial property), please contact me (Alan Lane with Keller Williams Realty a.t 2119 W Brandon Blvd, Brandon, Florida 33511).  As a life long resident of Central Florida, I can help you find the right property for you whether it is in Lakeland or as far south as Sarasota.  The Keller Williams offices of  ”Suburban Tampa” include the offices in Brandon, Plant City, Fishhawk Ranch, and our newest office in Valrico.  My email address is alanlane66@gmail.com, or call me at 813.205.9280.  If you are just starting your search, you can search the MLS for real estate opportunities on my website at this link